10 SEO Facts Most People Don't Know

What Is Search Engine Optimization (SEO)?

Describe SEO. Without knowing what SEO is, you can't truly appreciate its benefits. Search engine optimization, or SEO, is the process of boosting both the quantity and quality of visitors to your website through unpaid search engine results.

The main objective of SEO for businesses is to produce organic traffic, or visitors who arrive at your website directly from search engine results (SERP).

The majority of online experiences start with a search engine, making it the most frequently used digital tool. For this reason, SEO is crucial.

There has been much discussion about Google's constantly changing algorithms and how to stay up with them, but it can be much more helpful to comprehend their objective: giving the searcher the greatest experience possible.

Why Is SEO Important for Business?

SEO is crucial for organizations, regardless of whether you work as an executive, consultant, or in-house marketing.

By using an SEO plan to optimize your web pages, you may increase qualified organic traffic to your site and make it easier for your customers to find your company online.

Your SEO efforts must be effective if you want to build a website or piece of content that can rank for your company. To increase visibility, it's critical to understand how to optimize your content for search engines.

10 quick facts about search engine optimization (SEO)

Now that you know why it's important to have a thorough understanding of SEO, let's move on to some startling SEO facts:

1. Most website traffic comes from organic search results, not paid advertisements

A well-known trend in digital marketing is the fact that organic search results, rather than paid adverts, drive the majority of website traffic.

Organic search results are pages that are indexed on a search engine results page (SERP) because they are relevant to the search query, without being paid for or including any advertising.

Paid adverts, on the other hand, are sponsored listings that show up at the top or bottom of a SERP and are frequently tagged as "Ad" or "Sponsored."

Users are more likely to trust and favor organic search results for several reasons.

First, as opposed to being affected by advertising funds, organic search results are seen as being more legitimate and relevant because they are determined by the user's search query and the search engine's algorithm.
Second, users are more inclined to trust search engines than an unreliable sources impacted by advertising while looking for information.

2. Images can be used to target specific keywords and increase visibility in image search results

Because they can improve a website's visibility in search engine results pages, images are essential to SEO (SERPs).

An image's file name can help it show up in image search results by using pertinent keywords and alt text. This increases website traffic and raises the prominence of the SERPs.

Google has made it obvious that user experience, and particularly graphics, are important ranking factors.

Here’s how to do it:

Employ relevant, high-quality photos,
image size and resolution optimization
Add pictures to image sitemaps.

3. The length of a web page’s content can positively impact its search ranking

Websites with more thorough and informative information have been given priority by search engines like Google, which is regarded as an indication of quality and relevancy.

Also, longer content provides more opportunities to use pertinent keywords, which can improve the page's search ranking.

As a result, to increase their search exposure and draw in more organic visitors, many websites are increasingly concentrating on writing in-depth, educational articles and blog entries.

It's crucial to remember that merely having more material does not suffice. If you want to connect with your future customers, for instance, use brand storytelling.

For the content to have a good effect on search rankings, it must also be of a high caliber and offer the reader value.

4. Using keywords in website content is an important ranking factor, but not the only factor

Long considered a major component in search rankings is the use of keywords in the page content. It aids search engines in comprehending the subject and importance of a page.

However, positive user experiences, such as:

rapid loading,
simple navigation
reactivity on mobile
additionally, a well-structured website is quite important.

5. On average, the first page of Google’s results contains 1,447 words per result

The in-depth and comprehensive material is now given priority by search engine algorithms.

Longer content is frequently regarded as a sign of quality and knowledge because search engines like Google strive to deliver their readers the most relevant and meaningful results.

Although longer content influences search rankings, it is not the only factor, it is crucial to keep in mind. The user experience, site structure, backlinks, and content quality all play a role.

Yet, there is a clear tendency towards longer content on the first page of search results, and this trend is probably here to stay as long as search engines value thorough content.

6. 40% Of Users Will Abandon A Slow Loading Website

According to research by Kissmetric, 4 out of 10 visitors will leave your website if it takes more than 3 seconds to load, and a staggering 47% of visitors anticipate your website to load in less than 2 seconds.

As absurd as that may sound, consider it from the perspective of the modern world. Everything is quick and available at our fingertips, and people have a choice regarding how they behave online.

Embrace your visitors' impatience rather than being afraid of it.

When it comes to SEO, investing money in creating a quick home page will pay off. Your bounce rate will go down, and your visitors will be content.

7. Just 20% Of The Top 10 Sites On The Web Are Content-Driven

Although content marketing dominates SEO, you might be surprised to learn that some of the most well-known websites worldwide are not content-based. They are useful (in many cases, eCommerce).

Think about eBay and Amazon, two incredibly popular retail sites that constantly score highly. Wikipedia and YouTube stand out as the two notable exceptions to this rule.

8. There Are 3.8 Million Searches Every Minute On Google

The most visited website worldwide is Google. Google receives a whopping 3.8 million queries each minute from users.

Nothing compares to Google in terms of its ability to help a website become successful. Regardless of all the fads that web marketing experiences, Google appears to be here to stay.

Google SEO has to be among the best decisions your company can make as a long-term business plan.

9. SEO should never be your only marketing strategy

Although SEO is a crucial component of any digital marketing strategy, it would be foolhardy to rely just on SEO to market your company online in the current digital world.

10. Google doesn’t penalize duplicate content

Do you feel that the duplicate content puts you in danger of being punished? No. Has it had an impact on your website? We'll discuss it now.

We will start by citing some information from the March 2017 Google Search Quality Evaluator Guidelines:

A website is said to be of low quality if the majority or the entire main page material is plagiarised, without any effort on the part of the "writer," without subject matter expertise, or without providing additional value to visitors. Even if the proprietor of such websites doesn't assert copyright for the content, these websites should be categorized as the lowest quality.

It does this by rewarding new content based on how valuable it is.
Duplicate content is constantly filtered
Google is more interested in the fresh, original material; replicating it causes the search engine to lag.
You must regularly update your XML sitemaps if you want Google to find fresh information quickly.
According to Google, to give the optimal user experience, we should all concentrate largely on optimizing the canonical texts.
When considering SEI in more detail, the lack of unique or new content, rather than duplicate content, is to blame for rankings that are declining.

Keep in mind that the Digital Millennium Copyright Act allows you to fill out a special request to have any website that contains your content (or uses content from your page without your consent) removed at any time. Canonical tags are another option. This is a simple way to remember the precise location of the original authorized version. Whether developing your content marketing plans or attempting to assess your present SEO standing, you should keep the issues with duplicate material in mind.

Conclusion

The importance of keyword research, link development, mobile optimization, and other crucial elements of an effective SEO plan is illustrated by these ten startling SEO facts.

The field of search engine optimization is continuously changing, therefore it's important to keep up with the most recent innovations and fashions.

You may make wise choices for your website, increase traffic, and improve search engine rankings by keeping these facts in mind.

Hence, in the constantly evolving world of SEO, make sure you put these methods into practice and remain open to fresh concepts and innovations.