8 Ways Realtors Can Use Digital Marketing to Boost Sales

Real Estate and the Importance of Digital Marketing

One of the first game changers for realtors looking for ways to get noticed online was social media. Various social media platforms enabled real estate professionals to build a brand and a thriving business, from purchasing Facebook Business Ads to sharing photo albums of new listings.

How can modern real estate brokerages and realtors in the United States differentiate themselves in a saturated market, with 84% of real estate professionals using social media platforms? Traditional marketing strategies do not have the same impact as digital marketing strategies.

Understanding Digital Marketing for Realtors

The use of digital channels such as search engines, social media, email, and websites to promote real estate businesses, generate leads, and close deals are referred to as digital marketing for realtors. In today's digital age, digital marketing is an essential tool for real estate professionals looking to broaden their reach and connect with new customers.

Unlike traditional marketing methods such as print ads and billboards, digital marketing enables realtors to precisely target specific audiences and measure the success of their efforts through metrics such as click-through rates and conversions.

Building a Strong Online Presence

For realtors who want to generate leads and close more deals, having a strong online presence is critical. Building a strong online presence requires creating a user-friendly website, optimizing your website for mobile devices, using high-quality images and videos, incorporating customer reviews and testimonials, and implementing a chatbot for customer support.

Using Social Media to Promote Your Real Estate Business

Social media can help you promote your real estate business and connect with potential customers. Choosing the right social media platforms for your business, creating a social media content calendar, posting engaging content, running paid social media ads, and engaging with your followers are all critical steps in promoting your real estate business on social media.

4 social media strategies you should be using in your real estate business

Build a 3Ps social media bucket

Successful agents excel at increasing brand awareness. If you're going to use social media, share content from your "3Ps" bucket consistently: professional content, personality-based content, and passion-based content.

Position yourself as a subject matter expert

If real estate agents truly want to engage their followers, they should post less about listings and more about the market, such as housing data and neighborhood activity. Your sphere of influence will expand if clients regard you as a market expert.

Use Facebook to target custom audiences

Creating a custom audience on Facebook is a breeze and one of the most effective social advertising tools available. You can create an ad, choose a target audience, and have your message delivered to the exact group you want to reach in just a few minutes.

Don’t be camera shy

Video marketing is more persuasive, increases sales, and improves your Google search ranking.

To jump-start your real estate digital marketing strategy, use the following 8 tips and tricks to boost your sales:

Develop a user-friendly website   

A buyer will first learn about you from your website. As a result, as a realtor, you must ensure that your website is communicative and user-friendly. The majority of people conducted their searches on their smartphones. As a result, it should be mobile-friendly. Before making a purchase, people conduct research. As a result, the content of your website is critical. Create high-quality content to attract prospective buyers. Add photos, videos, locations, and so on. You can easily reach more customers if your interaction with a buyer is effective. You should be available whenever a buyer requires assistance.

Develop an Email Campaign

An email nurture campaign, regardless of industry, is a valuable tool for connecting with new leads and staying relevant with past clients. A well-rounded campaign should ideally guide potential clients through predetermined actions based on their buyer profile and previous interactions with you.

The average open rate of emails for real estate businesses is around 27%, with a click-through rate (CTR) of 3%, according to Smart Insights. The more relevant your content is to a client, the more likely they are to open the email to see what you have to say.

Use the advantage of social media platforms

In digital marketing, having a social media presence is critical. Realtors can use social media as a marketing tool to increase their sales. Social media platforms such as Instagram, Facebook, Twitter, and LinkedIn can be used to promote your brand and properties. Reaching out to your audience becomes much easier if your content is engaging. The more exciting your content, the more attention you will receive.

Host a Webinar

It is critical for successful digital marketing as a real estate professional to share all of your expertise. Fortunately, techniques like webinars and online workshops make it simple to reach a large audience while remaining relevant in the industry.

GoToWebinar is a webinar hosting tool that makes it simple to create and host webinar events, and it is extremely user-friendly on both ends of the process.

Because real estate professionals rely heavily on inbound leads, getting your name and expertise out there is critical for a successful digital marketing campaign.

Create informative blog 

Blogging is an efficient method of disseminating information. Realtors can use blogs to stay in touch with their clients. Providing useful information in blogs can improve the readability of realtors' blogs. You should be aware of what your audience requires.

Use Search Engine Optimization

SEO is a digital marketing strategy that can help you rank higher in search results. When people conduct real estate searches, your website should appear as the first name. As a result, ensure that your website is optimized. It will boost the visibility of your website and propel your real estate business forward.

Host Virtual Tours

Virtual home tours are fantastic pieces of content to include in a successful digital marketing strategy. Not only do these tours share video content, which generates revenue 49% faster for marketers than non-video users, but they also allow a potential client to get a sense of what a home has to offer.

Buying a home can be difficult, and your job as a real estate expert is to make the process as simple as possible for your clients. Andrew J Carr shared some of the more important characteristics that successful virtual tours should include, such as:

• 1. Using actual home footage rather than digital illustrations
• 2. Ensuring that the tour video is interactive and responsive across all viewing platforms (mobile and desktop)
• 3. Creating a 3D and user-friendly virtual tour

Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising is an excellent strategy for realtors looking to generate new leads based on ads that they pay for each time the ad is clicked.

Because they only pay when someone clicks on their ad, PPC is an excellent digital marketing option for real estate professionals looking for potential clients who are genuinely interested in their offering.

PPC ads are frequently targeted at people who have searched for correlated keywords in Google or another search engine.

Why Do Real Estate Firms And Brokers Need Digital Marketing

Here are some hard numbers on the advantages of real estate digital marketing:

1. When compared to other traditional marketing methods, content marketing generates three times the number of leads.
2. Small businesses with blogs experience higher lead growth than those without.
3. Brands that use digital marketing have 6X higher conversion rates than brands that do not.
    

If these arguments aren't convincing enough, research has shown that real estate firms can use digital marketing to build brand awareness and social proof. Video marketing can assist brokers in closing more deals and home buyers in completing purchase cycles in less time.

Because 93% of product searches begin with a search engine, real estate brokers and firms can use SEO to appear higher in Google results. More clicks can lead to higher conversions when using PPC, social media ad campaigns, and email marketing.

conclusion

The success of your real estate digital marketing campaign is determined by how well your campaign is implemented. Because every realtor and broker uses digital marketing campaigns as part of their marketing strategy, it pays to make an extra effort to stand out. Reaching more people is important, but the quality of the conversion is where you'll find your rewards.