How to Increase Conversions & Sales by Redesigning Websites in 2023 ?

What is a website redesign?

The process of redesigning or completely recreating a website is known as a website redesign. A company may need to redesign its website for a variety of reasons. Improving the user experience, fixing a malfunctioning website, restructuring the website to better align with marketing goals, optimizing the buyer journey, making the website responsive to all devices, or updating the website's design are some of these reasons. Let's take a closer look at each of these components.

Determine your new website goals

Consider what you want your website to accomplish as one way to determine your website goals. Do you want more leads or sales from it? Or do you want more visitors to your website? Once you know what you want your website to accomplish, you can set specific goals to achieve those outcomes. The following are the most common KPIs:

Total number of visitors/visitors
The rate of bounce
Domain authority Time on site
The number of new leads and form submissions
The total amount of sales made
SEO rankings for important keywords at the moment

Don’t forget your current website assets

While redesigning is an excellent way to improve results, there are several ways it can backfire. Your current website contains many assets that you have developed over time, and losing them during a redesign could harm your marketing efforts. Pages with the most traffic, for example, and content that has been shared or viewed the most.

Identify and prioritize goals

Examine your reasons for wanting to redesign your website. The reasons could be a desire for a more visually appealing site, a site with more functionalities, or a site with improved SEO. Aside from these reasons, switching to a completely new domain can also be a compelling reason for redesigning. As a result, we recommend that you make a list of what you want to accomplish with your redesigned website and focus on the end goal.

Know Your Audience

Make sure to keep an eye on your website. It will be easier to improve your website's flaws once you understand how visitors use it.

Pro Tip!

Examine your website analytics and traffic statistics. This will help you understand a variety of factors such as:

Where your visitors are coming from
The most popular entry and exit pages
Which region is driving the most traffic to your website?
Which keywords are used on your website or web pages?

Other factors, such as the browser, screen resolution, and device, must also be considered to better understand user behavior.

Minimize factors that lead to low page speed

Even a one-second delay can have a significant impact on pageviews, customer satisfaction, and conversion rates. Your website's loading speed has an impact on organic search rankings as well. WebAnalyzer and Google's PageSpeed Insights are two excellent tools for analyzing your site's speed. You may not implement every recommendation made by the speedy service, but you should implement enough to improve the site experience for your visitors.

Make Your Website Mobile-Friendly

People, of course, use their smartphones to look up information on the internet. Mobile phones account for more than half of all web traffic. As a result, your website must be responsive and mobile-friendly.

To keep users engaged, the mobile version of your website should be as clean and minimalist as possible. You will need to reduce page elements, scale down some assets, and ensure that the navigation is clear. As a result, plan your website redesign process so that it is mobile-friendly.

Make Your Website Visually Appealing

The primary goal of having a website is to drive relevant traffic to your products and services page, which will eventually lead to sales. No one wants to interact with a bad website.

Users will leave even if you have high-quality content but a sloppy website design. Visuals can help prospective customers decide whether or not to use your website and how they will remember it.

Consider using various elements such as color schemes, images, fonts, and so on to create an appealing website.

Check the Usability of your website!

It is unavoidable to evaluate your website's usability to improve user experience. In other words, usability influences how easily your website interacts with visitors. Here are some things to look for when evaluating a website's usability:

Site Navigation:

The more clear and smooth your site navigation is, the happier your users will be. Don't cram too many elements into your website's navigation bar. It will confuse, and users may choose none of them. The more options you provide, the less likely it is that visitors will click on any of them. Keep only the most important on your navigation bar.

Guidance and Relevant Information:

Expect your users to explore your website to learn about your services unless you provide some direction. Consider putting the most valuable information on top of your website to pique users' interest and give them a good first impression of you. When a user arrives at a company's homepage, 86% of visitors want to learn more about the company's products/services. Furthermore, 64% of visitors want to see the company's contact information, and 52% want to see information about the company's history.

When redesigning your website, make good use of CTAs, contact forms, live bots, and other tools that facilitate user interaction. Also, don't forget to share useful information - it will help guide your customers while also establishing the credibility of your website. People are more likely to trust and be interested in your website if the details are up to date and contain all of the expected information.

Responsiveness

Responsive web design means that your website should automatically adjust to user preferences, such as platform, device, and screen size. That is, if a user switches from a laptop to a mobile device or an iPad, your website design should be compatible and respond quickly. 47% of users expect an average website to load in less than 2 seconds, while 85% expect the mobile version of the website to load faster. The usability of a website is dependent on the ease of use by visitors; therefore, it is critical to consider these factors and design a website that meets customer expectations.

Conclusion

Remember that the design of your website is important because it can influence the customer's decision-making process. It can also influence their perceptions of your company, so make sure you provide them with a clear, concise, and easy-to-navigate design. If your website fails to deliver, you will not get the most out of it, and it will be unprofitable.

Webeasty can assist you in getting the best web design in India. We are a leading team of Indian website design experts who assist our clients in maximizing the effectiveness of their tools and processes to increase qualified leads and conversions. We enjoy designing digital solutions for all types of businesses, whether it's a website, a brand, or delighting audiences. Contact us today to learn how we can assist you!