Top 6 Digital Marketing Trends to Watch in 2023
What is Digital Marketing?
The practice of promoting products or services using digital devices and technology is known as digital marketing.
Simply put, digital marketing is any type of marketing that takes place online using a mobile device, a laptop, the internet, and so on. In addition to digital signage and technology that may or may not be internet-connected. It can range from the most complex automated email marketing initiatives to the content choices on your website's blog.
Latest Digital Marketing Trends to Watch Out for:
Artificial intelligence and analytics
The emergence of the COVID-19 pandemic jolted businesses into realizing that business-as-usual is insufficient to address the resources, capital, and processes required to scale up to the complex demands of the sweeping global life threat. In the midst of it all, businesses have increasingly turned to AI and analytics to thrive, survive, or mitigate revenue losses.
Many people are unaware that the term "computer" was once used to refer to people (Fact / Myth). Yes, some people used to work as computers. We have progressed from confining people to a desk to perform arithmetic and analysis, thanks to theoretical and technological advances. We now have artificial computers and are happy to delegate much computing to them.
Since then, the trend of computational outsourcing has only grown stronger. There are far too many applications and examples to list. However, for our purposes, it is important to emphasize that AI and machine learning inform search engines about which online content is the most informative and useful to users. This is something that marketers do as well.
According to a Blueshift report, 28% of marketers are already using AI for product recommendations, while 26% are already using it to optimize their campaigns. Marketers use AI and analytics to collect and analyze data, as well as to automate marketing processes. Yes, that is a broad definition. However, it is primarily intended for general use. AI can assist you with marketing management, strategic marketing planning, and digital marketing process automation.
It enables organizations to be more data-driven rather than being guided solely by inaccurate intuitions, wishful thinking, and gut instinct. Not incorporating this in your organization in some way shortly would be equivalent to sweeping tonnes of data under the rug. You will lose important data as well as insights.
Influencer Marketing
Influencer marketing is not a new trend, and it is expected to grow in popularity as we approach 2023.
This marketing strategy entails collaborating with social media influencers and utilizing their platforms to promote products or services to their loyal followers.
When done correctly, this type of advertising can be an extremely effective way of increasing brand awareness, connecting with new audiences, and driving sales. Nonetheless, it is critical to ensure that the influencers chosen for collaboration accurately align with the values of your brand, as well as having an engaged audience that is genuine about interactions.
Video Marketing
As digital marketing gains traction, video marketing is quickly becoming a major player. Businesses are using video to engage and connect with their target consumers as more people turn to the internet for entertainment and information.
Companies can use video to promote their products or services, tell stories, or build relationships with their customers. Furthermore, by incorporating informational videos and virtual reality elements, videos can be used to make user experiences more interactive.
Voice Search
A study found that 55% of teenagers use voice search daily. As evidenced by the widespread use of technology among today's youth, voice search is poised to gain traction in the coming years.
Voice search, which most of us got with our smartphones in 2014, is becoming more popular. Furthermore, smart speakers are becoming increasingly popular, with 20% of households purchasing Alexa and Google Home smart speakers. The gradual acceptance of voice-controlled devices by the general public indicates that this new way of doing things is here to stay.
For the second time, Google claims that its voice search is 95% accurate. As search precision has improved, the ease of use of voice search has increased. Furthermore, the process is more appealing and personalized now that it is easier to use your voice to receive results and the results are more accurate to match what you ask for.
Finally, it is predicted that by 2022, voice results will account for half of all internet purchases. The untapped potential for digital marketers totals $40 billion. Because there are so many development drivers, making your website voice search friendly is critical for the future.
Communities and Niche Forums
Another gradual evolution over the years has been the rise of communities and niche forums. People want to belong and connect with others who share their interests. And communities and niche forums assist in meeting this need.
Communities are sprouting up all over the place and gaining traction by the day. LinkedIn, for example, recently launched audio-only live events, allowing creators to connect through interactive audio discussions.
TikTok recently launched the Follow Me Educational Program to assist small businesses in building a community on the platform.
Many brands have created communities where their customers can meet and discuss their product experiences, as well as suggest changes and improvements. Communities give your customers a voice and help to meet their needs.
Disruption Through ChatGPT
ChatGPT has recently made headlines, with some hailing it as the future of content creation. The ability of this AI-powered tool to write comprehensive, natural-sounding content in seconds based on a simple prompt has astounded users.
Even though AI is still in its infancy, some are wondering if it will replace writers and digital marketers.
However, don't let AI replace your marketing content just yet. While tools like ChatGPT can produce detailed copy, the content lacks the human element (opinions, puns, etc.) that makes content engaging and fun to read and digest.
Even so, ChatGPT can help you gather sources and generate ideas, such as when searching for "digital marketing near me." They should not, however, be used entirely on their own.
conclusion
As the digital marketing landscape evolves, it is critical to stay current to remain relevant and competitive in a changing business landscape and compete with the best digital marketing agency.
As the leading digital marketing agency, we keep our eyes on the horizon to stay on top of the latest digital marketing trends and help our clients grow year after year. Contact us for more information on how we can help your business grow in a changing marketing landscape.